Soprano Ice Edinburgh

Providing expert, high quality treatments in a relaxed, professional and luxurious environment.

  • Soprano Ice
  • 2012 - 2023
Service Provision
  • Brand Design and Concept
  • Website Design and Build
  • Price Lists and Brochure
  • Digital Marketing
  • Social Media & Performance Marketing
  • Point of Sale Material

The mission

For over a decade, I’ve been helping build this amazing business in Edinburgh. From a new logo, new website, to developing the main Soprano brand and adding a second brand, The Facial Spa, to the company portfolio.

Digital marketing has been at the heart of everything we have done – including SEO/UX/UI, social media, email marketing and local advertising.

My time with Soprano Ice has seen them move to larger premises, expand their treatment list and number of clinicians to bringing a high-profile specialist on-board.

Developing the brand

The client wanted a modern, fresh feel for the website and marketing collateral. The images used were to be aspirational, but not out of reach to the core client segment.

The addition of The Facial Spa added a high-end feel, with a talented group of therapists that created a range of facial offerings designed to address the negative effects of all aspects of modern life for both men and women.

Andrew Culbard came on board as one the country’s leading practitioners in facial aesthetics his own aesthetics academy and Facial Aesthetics Courses in both London and Glasgow.

We then added the VIP Brow and Lash Club that offers regular and prioritised appointments for the treatments, access to complementary aftercare packs, as well as regular samples of the latest skin care brands on the market today.


The website became a major source of footfall for the practice. We also developed the client’s direct marketing list via email marketing, social media and local collaborations with prime partners.

The site increased it’s treatment range over a long period of time, aligning to the improvements in technology

Soprano Ice is very proud of its service. The premise of Soprano Ice Edinburgh is a simple one: our approach to laser hair removal is both quick and painless and the technology we use was and continues to be one of the only machines of its type in Edinburgh.

The Facial Spa was launched in October 2018, offering a range of targeted express medical grade skin treatments.

From the moment you arrive at Soprano Ice Edinburgh to the moment you leave, you can be safe in the knowledge that you have not just had a premium treatment, but a unique experience with in-depth consultations all delivered by only the very best and qualified therapists

"Soprano Ice Edinburgh developed a great partnership with Andy over many years. His attention to detail and creative approach from the onset, to creating and maintaining our websites, was evident in all aspects of the site. This is also reflected in the marketing and merchandising materials he provided. I would highly recommend Andy. "

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Let's work together!

I’d love to be involved on your next creative project! Hit me up and let’s talk.

Let’s Talk About Your Brand

A brand story makes it more memorable and builds a relationship with the reader to leave a lasting impression. Does your brand do this?

Let’s Talk About Your Next Project

A seasoned brand and project management professional, I thrive in developing a company’s public image through the implementation of creative marketing initiatives – I look for brand inspiration with every project I take on board.

Let’s Help Tell Your Story

All brands have a story to tell, the questions is whether yours is telling the right one. I can help you do that and take your business to the next level.

CALL: +44 779 229 8642